SiteMinder UI redesign
Project Type
Webapp redesign
Date
2025–Present
Our platform has come a long way since work began in 2019. We now have access to, and can be guided by, valuable customer insights which will help us expand our product vision. We're now embarking on a comprehensive UI redesign that will enhance our design system, tell our users who we are as a brand, and optimise navigation.
Please note that this is my current major project and is still very much a work in progress, as such there is not much I can show at this time.
Why redesign the UI?
Working on this strategic update reflects our commitment to applying key learnings from the past five years, ensuring our platform continues to meet and exceed user needs as we scale. SiteMinder has ambitious long term goals and I believe the look and feel of our product is a large part of reaching those goals.
It can be hard to grasp the value of a products UI as it can often be a reflection of the users more visceral reaction to a product. However the UI directly impacts how users interact with Platform, influencing their first impressions and overall experience; a well-designed UI can improve usability, increase user engagement, enhance brand perception, and ultimately lead to higher customer satisfaction and retention by making navigation intuitive and tasks easier to accomplish.
Research
Before exploring any new directions for the look and feel of Platform I needed to ensure that I had a really good picture of how exactly the UI can improve by addressing existing, new and uncovered insights and issues with the current UI.
Initial concepts and testing (WIP)
I’m currently in this phase of the project and will update this page when I have made more progress.
