Caroline Kelly
A proven designer with over 10 years experience in product design and a passion for inclusive and accessible design.
My approach
Collaborative
To prevent designing in a vacuum, I believe in sharing early and often. Not just with my direct product team, but also my design and product peers. Solving problems collaboratively ensures everyone can own and adopt the solution.
Thinking in systems
I am passionate about Design Systems and am keenly aware of their benefits, as well as restrictions, as I have designed and shipped one from the ground up. I believe in adopting scalability, efficiency and consistency with every project I take on.
User-centric
I keep the user at the heart of every product I design for. By understanding the users needs, I can then solve for their unique problems whilst also balancing stakeholder and business requirements and goals.
My experience
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![New product]()
New product
Every designers dream: to design a product from the ground up. I have experience owning product from start to finish.
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![Evolve existing product]()
Evolve existing product
Maybe you want to reimagine your current offering or need help staging the evolution of your future goal state?
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![Design systems]()
Design Systems
I can help you transform your organisations scalability and efficiency by designing and implementing a design system catered to your unique needs.
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![Desirability]()
Desirability
I take the time to tell the complete story when designing and building product, to ensure product desirability.
Case studies
SiteMinder Design System
The SiteMinder Design System (SUI) is both a library of interconnected design patterns as well as a collection of shared practices and principles that help consistently shape SiteMinder products.
Fraud & Disputes app
Contracting at one of Australia’s largest banks, I helped redesign their Disputes app. I made existing complex systems simple, and help guide Banker’s to ensure the customer is comforted and confident throughout the entire dispute lodgement process.